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Leading CRM Case Study

Situation

As part of its plan to build a larger sales organization in the APAC region, one of the top 4 CRM platforms reached out to Sales 8 to develop and deploy an outbound function targeting APAC out of South Africa and the Philippines.

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How a Leading CRM Provider Closed 20 Deals in 3 Months with Outbound

Headquarters

Company Size

Industry Sector

Hidden 

Hidden

CRM

Approach

Sales 8 was able to plug into the company operations and launch an outbound strategy in 2 weeks that targeted the both the mid-market enterprise space. The strategy involved: 

  • Multi-touch points cadences.

  • Targeting accounts based on an ABM motion.

  • Utilization of both manual and volume approach to get enough meaningful touch with potential prospects.

  • Manual outreach involved outreach per account based on 10K reports, social listening.

Results

In the first 3 months of the activity with 5 BDRs:

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128

Meetings Attended 

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$3m

Sales Pipeline Generated 

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20

Deals Won

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