Trusted by leading companies
Planck Case Study
Situation
Planck needed a cost-effective solution to have a consistent flow of new business opportunities. They found it expensive and challenging to hire BDRs in North America, which led them to consider a nearshore team.
Building a Scalable Outbound Engine: 4 Enterprise Deals in 9 Months
Headquarters
Company Size
Industry Sector
New-York NY, USA
51-200
Insurance
Approach
Planck partnered with Sales 8 to take care of their top-of-the-funnel sales by putting in place a fully managed business development team that included Sales Manager, BDR, Content, Strategy, Technology and everything needed to generate meetings and opportunities until they got acquired for $300M. The activity included:
-
Multi-touch points cadences.
-
Targeting accounts based on an ABM motion.
-
Utilization of both manual and volume approach to get enough meaningful touch with potential prospects.
Results
In the first 9 months of the activity with 1 BDR:
70
Meetings Attended
$2.5m
Sales Pipeline Generated
4
Deals Won
“Working with Sales 8 has been great, they were able to been a level of execution that we struggled to foster internally. The team was very responsive to our requests, drafted the playbooks and messaging that worked and boked us high quality meetings that converted into deals. “
Leandro DalleMule
General Manager, Planck